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About Marketing
Architects
The agency helping brands get more out of TV advertising.
The Marketing Architects Story
In 1997, Chuck Hengel founded Marketing Architects with a simple belief: brands deserved better than the traditional agency model.
There had to be a better way to buy media, prove results, and respect client budgets.
Today, Marketing Architects is the only All-Inclusive TV agency. Advertisers invest in media. We cover everything else needed to make their TV campaigns work, from brand strategy to creative production to attribution.
When you spend decades obsessing over one channel, you learn to master every piece of it. And now, when you ask clients to describe Marketing Architects, the same word keeps coming up: Partner.
30
years in business
100+
team members
5 years
average client tenure
80
Net Promoter Score, 2X industry average
Our approach to TV advertising
Built to buy better
Most agencies white label their media-buying tech. We built our own DSP to find top buys across linear and streaming TV.
Full-funnel measurement
TV drives brand and sales. We use multiple models, like ACR, incrementality testing, and MMM, to capture both.
All the TV experts, one bill
TV done right takes strategists, creatives, buyers, and analysts working together. Our clients pay only for media. We cover the rest.
Frequently asked questions
With All-Inclusive TV, you only pay for media. Clients save millions of dollars on strategy, creative production and attribution. The media cost of a pilot typically ranges between $100,000 and several million dollars, depending on the timing of the campaign, the scale needed to drive a measurable spike in business, and other factors. Learn more or connect with our team to discuss what makes sense for your business.
| Media |
|
|---|---|
| Brand Positioning |  |
| Strategy Development | |
| Creative Development | |
| Creative Pretesting | |
| Production | |
| Conversion Tech | |
| TV Attribution | |
| Campaign Reporting | |
| Client Partnership | |
We buy all types of TV media. That includes:
- National linear TV
- Local linear TV
- Connected TV (CTV)
- Over-the-top (OTT)
Since we're 100% focused on helping brands get more out of their TV campaigns, we don't buy social or online video like Facebook or display ads. However, we'll partner with you to use any creative we develop across channels.
Most agencies white label their media buying platform. We don’t.
Our media buying AI, Annika, is designed to reach your ideal customers across both linear and streaming TV and has successfully informed clients’ media buys for more than five years.
Annika finds efficient media by ingesting robust datasets, evaluating your custom audience and performance criteria, setting it against market trends and historical data, then calculating which buys will drive the most ROI.
The best part? Annika gets smarter with every buy. In fact, Annika crosses over into the more advanced areas of AI and machine learning since she has such capacity for learning and reasoning.
Our clients span dozens of industries and include B2B, B2C, and DTC business models. Some were founded in the last decade. Others have been around for more than a century. But every brand we work with views marketing as a growth driver for the business and has both brand and performance goals for their TV advertising. Find specific examples on Our Work page.
Like any media agency, we make money on media. But we typically don’t make money during a pilot. When a new client launches TV, the upfront investment in services like strategy and creative production outweighs the client’s media spend. We only profit when clients stick around. And they only stick around when their campaigns perform. This means we’re extremely selective about who we work with—we only partner with businesses we fully believe can drive profitable growth on TV.
We want to ensure your TV campaign is set up for success. Because of that, our standard launch process takes 16 weeks. This gives us time to run a brand study, conduct audience research, pretest creative ideas, design your measurement strategy, and shoot a new commercial from the ground up. But sometimes, you need to be on TV now. Which is why we also offer options for customized launch plans that move as quickly as you need.
Learn more about All-Inclusive TV
Connect with us
