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Tell us about your role and the team/technology you handle at Marketing Architects. I lead...

Touch of Modern Partners with Marketing Architects to Launch New National TV Campaign

Complicated. Expensive. Unreliable. Frustrating.As Head of the analytics department here at...

In the past, “Brand Marketing” and “Performance Marketing” were considered two independent and...

For memorability and emotional connections, nothing beats a good story.

More than all other media combined, TV can build a lasting—and profitable—romance with...

3x more millennials are watching TV compared to YouTube.

Remember the last time you used a map? Asked the neighbor to check on your house while you’re...

“Lazy thinking is the enemy of truth” is what my college professor used to tell me. I was...

When does a holiday advertising blitz make sense for your brand?

An AI-driven programmatic approach nets TV advertisers far greater reach—and more profitable...

Despite years of dire predictions, TV advertising continues to outperform other media.

Embracing the broader, more strategic role of Chief Journey Officer helps marketers...

Straight talk to help the CMO make smart tech choices and invest wisely.Technology’s role in...

The expiration date for CMOs continues to shrink. Here’s how to make your mark quickly—and...

We know what can happen when a company tries to market to millennials and misses the mark....

Robots aren’t here for your job – they are here to make you better at your job. That’s the...

Once, long ago, there was a highly effective marketing method that consistently delivered—it...

We know that when direct response marketing (DRM) integrates with digital engagement it gives...

Whether or not you have a role in the durable medical equipment (DME) industry, the question...

In the ever-changing world of digital marketing, television has been transformed by leaps and...

Part 7 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America For most...

Part 6 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America Scaling your...

Part 5 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America

Part 4 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in AmericaYou’ve created...

Part 3 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America Grandma’s...

Most marketers have a love-hate relationship with creative testing. You love it because you...

What do all champion brand names have in common? They’re memorable, they make you feel...

Drive Medical, a New York medical equipment manufacturer, is the new owner of HurryCane, the...

Aug. 25 marked the sale of Marketing Architect’s HurryCane, the No. 1 selling cane in America....

It’s not often you find a performance marketing ad agency that knows how to market a product...

One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer...

Your TV advertising agency calls. You ignore it. The last few conversations felt more like...